Influencer casting for haircare products — shampoo, treatment — and beauty devices such as hair dryers. In this category, the post is really about how it felt to use the product, so a design built for sustained use beats a one-time introduction. Salon-exclusive lines work best with hairstylist voices; consumer devices work best with people who can speak from everyday life. The right person changes with the product.
HOW WE CHOOSE
In haircare and beauty devices, a post based on no real use is spotted immediately. We check how specifically someone typically talks about hair or skin, then narrow to people who can speak to the product in their own words.
For products where results take time to show, sustained posting outperforms a single introduction. We've run multi-month campaigns.
Salon-exclusive lines work best with hairstylists; consumer devices work best with everyday voices. We can reach either audience.
SCOPE
Sending the product and letting people post once they've genuinely used it. Because usage is the whole point, we leave more time than usual before the post is expected.
The same person posting consistently over several months. Haircare results take time to show, so sustained coverage carries more weight than a one-off.
Casting hairstylists and salon professionals — for salon-exclusive lines, an expert's voice often reaches further.
BY THE NUMBERS
880+
CAMPAIGNS
SINCE 2021
240+
BRANDS
PARTNERS SERVED
3,200+
CASTS
TALENTS MATCHED
91%
Gifting post rate
n=342 · 44 projects · last 4 years
Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.
BRANDS
Haircare / Beauty Devices— a selection of the brands we've worked with in this category.
FAQ
Yes. For salon-exclusive or treatment-related products, an expert's voice often carries more weight. We have a track record casting hairstylists who post publicly, and we coordinate with salons directly. We can also combine expert and everyday voices to show both angles.
It depends on the product. Something with an immediately visible difference works fine as a one-off, but for haircare, where results take time, sustained coverage tends to work better. We've run campaigns tracking the same person's experience over several months.
Casting decides most of it. Someone who already talks specifically about hair or skin naturally brings their own words to the product. Someone who doesn't usually touch the topic and suddenly starts sounds off to followers immediately. Leaving room before the post is due, so it's written after real use, matters too.
Yes, though awareness-building and purchase-driving campaigns need to be treated differently. The former works through broad exposure; the latter through specific, credible language from people who've actually used it. We often recommend combining both, layering talent across different follower sizes.
We avoid wording that guarantees results and keep statements within personal experience. For products that take time to show effects, having people describe the change after continued use — rather than first impressions — makes the language concrete. Professionals like hairstylists can speak to mechanisms and technique while everyday users speak to daily usability, so we match the messenger to what the brand wants conveyed.
INSIGHT
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
GENRE
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
