Fragrance is one of the few categories where the product itself doesn't show up in a photo. A bottle shot alone doesn't convey the scent, so the post depends on how the person who actually smelled it puts it into words. STATS regularly combines invitations to new-product launches and touch-and-try events for international fragrance brands with seeding, and can run the process with headquarters approval in mind.
SELECTED WORKS
Fragrance portrait against the sky
Portrait wearing the scent
Outdoor fragrance portrait
Fragrance bottle detail shot
Men's fragrance styling
Bottle styled with flowers
Packaging shot of a new fragrance
Bottle shot in a picnic scene
Opening a PR package
HOW WE CHOOSE
Fragrance doesn't photograph. Choosing someone who can describe the impression of a scent in their own words — not just a bottle shot — changes what the post actually delivers. We check how specifically someone typically articulates sensory experience before casting.
Actually smelling it, hearing the story behind development — these experiences show up in the intensity of a post. We anchor on invitations to launches and touch-and-try sessions, and combine that with seeding to extend reach.
Fragrance skews heavily toward international brands. We handle candidate decks built for headquarters approval, rationale for each choice, and regulatory alignment, start to finish.
SCOPE
Invitation to launch events and touch-and-try sessions — where actually smelling the scent and hearing the story behind development translates directly into the intensity of a post.
Product-driven posting. Because scent isn't something you can put into words the moment you receive it, we leave extra time before the post is expected.
Campaigns timed to holiday collections or gift-giving seasons, framed around the context of giving.
BY THE NUMBERS
880+
CAMPAIGNS
SINCE 2021
240+
BRANDS
PARTNERS SERVED
3,200+
CASTS
TALENTS MATCHED
91%
Gifting post rate
n=342 · 44 projects · last 4 years
Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.
BRANDS
Fragrance / Perfume— a selection of the brands we've worked with in this category.
FAQ
Yes, though a bottle shot alone won't carry the campaign. What matters is how the person who actually smelled it puts the impression into words. That's why choosing someone who can articulate sensory experience, and creating a real moment for them to try it, are the two essentials.
Yes. We handle guest selection, invitation and RSVP management, day-of check-in, on-site hosting, and follow-up through to posting, all as one package. Our proprietary QR check-in system for invitation-only events means guests move straight into the experience with no wait. We also work on projects where a production company is already in place and we handle only the invitation.
Seeding for broad awareness; event invitation when you want people to understand the world deeply. Because scent isn't something you can put into words the moment you receive it, we leave extra time before the post is expected with seeding. Our own records also show smaller, carefully hosted events tend to produce a higher guest posting rate.
Yes. Assuming headquarters has never met the candidates, we build proposal decks with everything needed to decide — rationale for each choice, regulatory alignment, and backup options ready if something is sent back. Fragrance skews heavily international, so we're well practiced with this process.
During holiday and other demand peaks we switch the framing from personal use to gifts. Talking about who you would give it to, and on what occasion, is an easier entry point for readers than describing the scent itself. Because fragrance takes time to put into words, we start seeding early and schedule backward so posts land inside the demand period.
INSIGHT
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
GENRE
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
