Influencer Live Streaming｜LIVE
Live streaming is a one-take format with no room to edit. It calls for someone who can answer questions about the product in their own words, not just deliver a script. STATS handles casting, run-of-show planning, day-of operations, and post-stream archive use — including streams from storefronts or event venues.
We choose people who can answer an unexpected question in their own words — not just someone who can read a script.
Planning the stream's flow and the order products are covered, including how to handle live comments.
Venue and equipment logistics, day-of running — including streams from storefronts or event venues.
We cast people who can actually answer
Live has no edit. Whether someone can answer an off-script question in their own words determines the quality of the stream. We check how much a candidate speaks in their own words in everyday posts before casting.
We agree on comment handling upfront
Without agreeing in advance which questions to answer and which to skip, in-stream judgment calls fall entirely on the talent. We share topics the brand would rather not touch, ahead of time.
We use the stream after it ends
We don't treat a live stream as something that disappears once it's over — clips from the archive become material for future posts or ads. We design each stream to leave more usable material behind.
How do you choose an influencer suited for live streaming?
Not someone who can read a script well, but someone who can answer an unexpected question in their own words. Live has no edit, so hesitation or a vague answer comes through directly. We check how much someone speaks in their own words in everyday posts, and how they handle comments, before casting.
Can you handle streams from storefronts or event venues?
Yes. Streaming from a venue carries more energy than a studio stream because the atmosphere comes through. Connectivity and audio conditions are harder to predict, though, so we plan around a site visit beforehand and redundant equipment. We can also design this alongside an event campaign.
How do you prepare for the risk of something inappropriate being said live?
We agree in advance on topics to avoid and how to handle sensitive questions. During the stream, both the brand and our team are present and can redirect if needed. The most effective safeguard, though, is screening out higher-risk candidates at the casting stage.
Can the stream archive be reused?
Yes. We don't let a stream disappear once it's over — we clip the strongest moments for posts or ad creative. Building usage rights into the contract in advance means more usable material comes out of a single stream.
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
CONTACT
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
- We reply within 1–2 business days
- The team that will actually run your project
- Consultations and quotes are free