Live Streaming / Live Commerce
Live streaming is a one-take format with no room to edit. It calls for someone who can answer questions about the product in their own words, not just deliver a script. STATS handles casting, run-of-show planning, day-of operations, and post-stream archive use — including streams from storefronts or event venues.
WHY STATS
Live has no edit. Whether someone can answer an off-script question in their own words determines the quality of the stream. We check how much a candidate speaks in their own words in everyday posts before casting.
Without agreeing in advance which questions to answer and which to skip, in-stream judgment calls fall entirely on the talent. We share topics the brand would rather not touch, ahead of time.
We don't treat a live stream as something that disappears once it's over — clips from the archive become material for future posts or ads. We design each stream to leave more usable material behind.
SCOPE
1
Casting
We choose people who can answer an unexpected question in their own words — not just someone who can read a script.
2
Run-of-Show
Planning the stream's flow and the order products are covered, including how to handle live comments.
3
Day-of Operations
Venue and equipment logistics, day-of running — including streams from storefronts or event venues.
BY THE NUMBERS
880+
CAMPAIGNS
SINCE 2021
240+
BRANDS
PARTNERS SERVED
3,200+
CASTS
TALENTS MATCHED
91%
Gifting post rate
n=342 · 44 projects · last 4 years
Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.
FAQ
Not someone who can read a script well, but someone who can answer an unexpected question in their own words. Live has no edit, so hesitation or a vague answer comes through directly. We check how much someone speaks in their own words in everyday posts, and how they handle comments, before casting.
Yes. Streaming from a venue carries more energy than a studio stream because the atmosphere comes through. Connectivity and audio conditions are harder to predict, though, so we plan around a site visit beforehand and redundant equipment. We can also design this alongside an event campaign.
We agree in advance on topics to avoid and how to handle sensitive questions. During the stream, both the brand and our team are present and can redirect if needed. The most effective safeguard, though, is screening out higher-risk candidates at the casting stage.
Yes. We don't let a stream disappear once it's over — we clip the strongest moments for posts or ad creative. Building usage rights into the contract in advance means more usable material comes out of a single stream.
INSIGHT
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
OTHER SERVICES
GENRE
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
