Influencer Casting for Food, Beverage & Alcohol Brands｜FOOD BEVERAGE

We always check a candidate's follower age composition. Anyone with a high share of underage followers is excluded, regardless of fit. We also communicate posting-expression regulations — avoiding language that encourages drinking, including age-verification notices — to the talent at the request stage, to avoid corrections after the fact.

Yes — and narrowing to people whose main focus is cooking can actually make posts skew toward pure recipe content and limit reach. People who post about life in general, bringing the product in naturally through their own context, are often read more. We design a mix depending on the goal.

For time-limited campaigns, aligning posting timing across multiple people is effective. Our default is coordinating several people over the same window, combining feed posts with stories to build repeated exposure. For in-store campaigns, we prioritize talent read within that trade area.

Yes. We handle casting, invitation and RSVP management, day-of check-in and hosting, and follow-up through to posting, all as one package. For tasting events, the quality of the experience translates directly into the intensity of the post, so we recommend involving us from the day-of flow design stage.

Taste itself does not travel through a screen, so we convey it through occasions and words. When a person reaches for the product and what they pair it with gives viewers a context they can map onto their own life, and showing recipes or cooking steps helps the imagination too. In casting, we prioritize people who already talk about food concretely, in their own words.