Influencer casting for home appliances, kitchenware, and interior brands. In this category, seeing the product in someone's actual room lands better than a spec sheet. We build around people who post about their everyday life, showing the product in the context of living, and can pair that with an in-store experience component.
SELECTED WORKS
Shoot at a showroom event
Dinner-table scene around a hot plate
Product shot of a design classic chair
In-store display
HOW WE CHOOSE
Neither appliances nor interior pieces move on spec alone. Seeing the product in someone's own room lets a viewer imagine the life after buying it. We build around people who already post about their everyday life.
A hands-on impression becomes concrete language on the spot. We build in-store or showroom experience as part of the campaign to add depth to the post.
These products aren't replaced often, so the consideration window is longer. We design past the first post, including content from continued use, to reach people still weighing the decision.
SCOPE
Posts showing a product placed in someone's own room and life — conveyed through the image, not the spec sheet.
Campaigns built around actually trying the product in-store — hands-on impressions turn into more concrete posts.
Demo content for kitchenware and cooking appliances — showing the process makes usability concrete.
BY THE NUMBERS
880+
CAMPAIGNS
SINCE 2021
240+
BRANDS
PARTNERS SERVED
3,200+
CASTS
TALENTS MATCHED
91%
Gifting post rate
n=342 · 44 projects · last 4 years
Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.
BRANDS
Appliances / Interior / Kitchen— a selection of the brands we've worked with in this category.
FAQ
They can, but spec alone doesn't move this category much. Accurate spec is well covered by official materials — on SNS, what works is showing how the product entered someone's actual life. Where specs do come up, we recommend pairing them with a real moment where the feature made a difference.
Yes. A hands-on impression becomes concrete language on the spot, which deepens the post. Language differs between a store visit and simply sending the product home to try — we recommend which fits based on the product.
Yes, though we don't design around a single post driving a purchase. Different posts work at the awareness stage, the comparison stage, and the final push, so we layer talent across follower sizes and voices. Including content from continued use helps reach people still weighing the decision.
Yes. Because furniture involves delivery, we don't treat it as send-and-done. We agree in advance on setup logistics, shoot timing, and what happens to the piece afterward. We can also shift to a showroom shoot to avoid delivery altogether.
Around a release we concentrate posts in a short window to build momentum, then shift to staggered posts about the experience of continued use. Because replacement cycles are long, each viewer enters the consideration window at a different time — exposure only at launch misses them. Leaving review-style posts that keep being found via search and hashtags is what creates the long-term effect.
INSIGHT
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
GENRE
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
