Measurement & Reporting｜MEASURE REPORT
We measure campaign results and deliver them as a report. Numbers alone don't point to the next move, so we break results down by casting, creative, and delivery to show what worked and what didn't. We also take standalone requests to measure campaigns run by other agencies.
Capturing reach, engagement, and profile visits per post — including guest posting rate for event campaigns.
Breaking results down by casting, creative, and delivery. A report that can't say what worked isn't usable for the next round.
Feeding measurement results back into the next round of casting and campaign design. We don't stop at delivering the report.
We break down 'what worked'
A report that's just a list of numbers doesn't say what to change next. We separate out whether it was the casting, the creative, or the delivery that drove results.
Benchmarked against our own record
Because we've tracked casting records since founding, a single campaign's numbers can be read against what's typical — so you know whether a result was actually good.
Measurement-only requests welcome
We also take on measurement alone for campaigns run by other agencies — useful as an independent check when you want execution and evaluation kept separate.
What metrics can you measure?
Reach, impressions, engagement rate, saves, and profile visits are standard. For events, we also track posting rate — what share of invited guests actually posted. We'll discuss which numbers matter from the campaign-design stage, based on your goal.
Can you measure a campaign run by another agency?
Yes — useful as an independent check when you want execution and evaluation kept separate. What we can capture depends on the talent's cooperation; if insight-sharing wasn't part of the original contract, measurement is limited to publicly available numbers.
Can you tell us whether the numbers were actually good or not?
Yes. A single number in isolation is hard to judge, so we benchmark it against our own casting records for that scale and category. We never disclose another brand's individual numbers, though.
How do you measure results for an event campaign?
Mainly through posting rate — the share of guests who posted. We also track reach and engagement per post, and the drop-off between invitation and attendance. Because the quality of the on-site experience shows up directly in the posts, we place real weight on matching day-of flow against the results.
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
CONTACT
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
- We reply within 1–2 business days
- The team that will actually run your project
- Consultations and quotes are free