ブランドアクティベーション（体験型マーケティング）｜BRAND ACTIVATION
Brand activation creates a space or moment where customers experience a brand's world directly — rather than simply receiving an ad — to draw out genuine engagement and action. It's also called experiential marketing. STATS handles event and pop-up production, influencer casting, SNS amplification, and post-rate measurement — all with one team.
What is brand activation?
Brand activation is a marketing approach that creates places and devices where customers experience a brand's world directly, drawing out empathy and action — rather than pushing a message one way. It is also called experiential marketing. Where TV and web advertising "tell", brand activation "lets people experience": pop-up stores, reception events, in-store experiential installations, and brand-run community programmes.
What is social activation?
Social activation is how STATS frames brand activation: designing it all the way through to how the experience gets talked about on social media. One team handles planning and production, casting who to invite, running the day itself, designing what gets posted, and measuring the posting rate. The measure of success is not how many people attended, but how widely the experience was told and how far it travelled.
How it differs from conventional event promotion
Conventional event promotion usually treats attendance numbers and on-site surveys as the outcome. Social activation measures attendees' posting rate, reach, and engagement after the fact, and feeds that back into the next design. Our own records show a tendency for smaller, carefully invited gatherings to produce higher posting rates — so prioritising density over scale is often the better design.
Design the experience
We plan and produce events, pop-ups, and in-store experiences with the brand's world as the top priority. Proprietary products — a check-in system for invitation-only events, an experiential AI mirror, on-the-spot AI photos — build moments guests want to talk about on SNS.
Amplify on SNS
Paired with our original influencer-casting business, we design the full arc from experience to post. Who to invite, how many, and what kind of posts should result — all worked backward from our own track-record data.
Measure the result
We measure guest posting rate, reach, and engagement after the event, delivered as a report — recording how far the experience traveled in numbers, and sharpening the next move.
These figures come from our own event records — tracking, project by project, how many attending influencers actually posted. Before designing an experience, we can work backward from track record to estimate how much of it comes back as posts.
- 94.6%
- Guest posting rate
- 33 / 37 projects
- Projects where every guest posted
- 99—100%
- Posting rate, under 10 guests cast
- 92—94%
- Posting rate, 10+ guests cast
Experience products we've built in-house, out of problems we saw on the ground. Each can be built into an activation plan — all available to try at S/CAFE in Yoyogi-Uehara.
S/PASS
A QR check-in system built for invitation-only events — invitation, RSVP, QR issuance, and day-of check-in all in one. No app needed for guests; check-in takes about two seconds.
S/MIRROR
An experiential mirror with AI built into a real mirror. Layered over your own reflection, AI surfaces a diagnosis or recommendation tailored to each guest — updating the in-store or event experience without breaking the brand's world.
S/ACTIVATION
A made-to-order activation practice building experiences from the ground up for each brand — planning, technology, and day-of operations, all under one team. We design the moment guests want to share.
S/CAM
An AI photo product that generates a two-shot with a favorite talent on the spot. A snapshot at the venue becomes a keepsake standing next to someone they admire — the kind of moment people want to share on SNS.
What is brand activation?
Rather than pushing advertising one way, it is a marketing approach that creates places and mechanisms where customers experience the brand's world firsthand, drawing out empathy and action. It is also called experiential marketing — pop-up stores, reception events, and in-store experience installations all qualify. STATS practices it as “social activation”: designed all the way to the point where the experience gets talked about on social media.
How is brand activation different from a conventional event promotion?
It doesn't end when the venue closes. The experience is designed to extend into SNS posts and reach, with results measured and fed into the next campaign. Success is defined by how far the experience traveled — not headcount at the door.
What goals does experiential marketing suit best?
Launch buzz, deepening brand affinity, building fan relationships, and generating UGC. Now that ads are routinely skipped or blocked, it's an effective way to give customers a reason to engage on their own.
Can you run small-scale events?
Yes — and our own records show that intimate, carefully hosted events tend to produce a higher guest posting rate. We can design for density over scale when that fits the goal better.
Can you handle everything from planning through on-site operations?
Yes — planning, venue design, influencer invitation and hosting, video and photo production, day-of operations, and SNS amplification all run through one team. We can also build in proprietary tools such as check-in systems or experiential AI products.
How do you measure results?
We measure guest posting rate, reach, and engagement after the event and deliver a report. Because what worked is recorded in numbers, each new experience is designed with more precision than the last.
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
CONTACT
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
- We reply within 1–2 business days
- The team that will actually run your project
- Consultations and quotes are free