Influencer Casting for Retail & Property｜RETAIL PROPERTY

We look at SNS-side numbers — reach and profile visits — alongside the facility's own visit data and campaign-period coupon usage where available. Since SNS alone can't prove a visit happened, we recommend planning for that cross-reference at the campaign-design stage.

Yes — and the effect of choosing locally read talent tends to show up even more clearly outside major cities. A post from someone read within that local community tends to convert to an actual visit more reliably than a post from a nationally influential account. We design the casting radius around the trade area.

Yes. For time-limited campaigns, aligning posting timing to build layered exposure is effective. We design pre-opening announcements, in-progress visit reports, and closing-window pushes as distinct posts placed across the window.

Yes. Housing tends to read better framed as a lifestyle proposal than a facility introduction. We choose people who already post about their everyday life and show the property as an extension of it. We also support editorial-style features.

Three things, in our view: creators who are read within traveling distance of the property; posts that carry concrete reasons to go — what is there and how to spend time there; and enough posts layered within the period to create density. Several posts from people read within the trade area tend to convert to visits better than a single post from a nationally influential account.