美容・コスメのキャスティング／発表会招致｜LUXURY BEAUTY
We specialize in influencer casting for luxury beauty — department-store cosmetics and fragrance — and invitations to new-product launches and touch-and-try events. STATS handles casting, invitation, on-site hosting, SNS post execution, and measurement as one team, with deep experience on international brands requiring strict headquarters approval.
From casting beauty influencers to inviting them to launch and touch-and-try events, hosting on the day, and running the SNS posts — we cover it end to end, or just the parts you need.
We shortlist candidates starting from whether their everyday voice on beauty matches the brand's world, verify with engagement rate, posting patterns, and follower age/gender data, and build a candidate deck ready for headquarters approval.
We handle invitations to launches, touch-and-try events, and openings, through RSVP management and day-of check-in. Our proprietary QR check-in system S/PASS needs no app and checks guests in within seconds.
On the day, we're on-site directing hospitality and the experience flow, and supporting photography — so the brand's own staff can focus on their guests while we handle the sequence that brings the world to life.
We direct posts through regulatory review and publication, then measure posting rate, reach, and engagement, feed it into a report, and use it to sharpen the next round of casting and design.
Casting that protects the brand's world
For high-end beauty brands, a single post becomes the brand image. We choose on fit, not follower count — does it look right sitting alongside the brand — with no agency favoritism. A discipline sharpened through work on international luxury brands.
Proposals built for headquarters approval
We've handled many projects requiring global headquarters sign-off. We build decks that let someone who's never met the candidate make the call — rationale, post history, and data all in one place — and manage regulatory alignment through to approval.
One team, from invitation to post
No need for separate casting and production vendors. Selection, invitation, day-of operations and hosting, video and photo creative, post direction, and measurement all run through one team with one consistent tone — all the way to the post.
From fragrance launches to haircare and cosmetics, we've worked on projects where fidelity to the brand's world was non-negotiable. Beyond beauty, we've cast for 240+ brands since founding in 2021, with a focus on luxury.
What matters most in casting for department-store or luxury beauty brands?
Fit with the brand's world, over follower count. How the person talks about beauty day to day, whether their posts sit comfortably alongside the brand's tone, and the mood in their comments — because for high-end brands, a single post becomes the brand image. We then verify with objective data: engagement rate and follower age/gender split.
Can you handle just the invitation for a launch or touch-and-try event?
Yes. We handle candidate selection, invitations and RSVP management, day-of check-in, on-site hosting, and follow-up through to posting — all as one package. Our proprietary QR check-in system S/PASS gets guests into the experience without a wait. We also work on projects where a production company is already in place and we handle only casting and invitation.
Can you handle headquarters approval for international brands?
Yes. We've handled many projects for international luxury brands — building candidate decks for approval, articulating why each person was chosen, and managing regulatory alignment. We assume headquarters has never met the candidates and build proposals with everything they need to decide.
How do you select beauty influencers?
We don't push agency favorites — candidates are chosen flat, on brand fit. Because how people talk about cosmetics varies widely — some go deep on ingredients and texture, others sell the finished look — we build around the voice that matches what the brand wants to say, then verify with engagement rate, posting patterns, and follower age/gender data.
How should we choose between gifting and event invitation?
Gifting for broad awareness; event invitation when you want people to understand the world deeply. Trying the scent, feeling the texture, hearing the story behind development — these show up in the intensity of the post. Our own records also show smaller, carefully hosted events tend to produce a higher guest posting rate. We can design a combination of both depending on the goal.
How far do you go with post-campaign measurement?
A measurement report is standard after every campaign. We track whether invited guests posted, reach, and engagement, and record what worked in numbers. Because each new proposal builds on the last campaign's results, casting and design get sharper the longer we work together.
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
CONTACT
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
- We reply within 1–2 business days
- The team that will actually run your project
- Consultations and quotes are free