Influencer casting for jewelry and watches. Because these read small on screen once worn, whether close-up shots convey the material's texture determines the quality of a post. High-value pieces often come with loan management, insurance, and shoot-attendance requirements, which we handle as part of the process — from high jewelry to everyday ranges.
SELECTED WORKS
Everyday portrait with jewelry
Close-ups of earrings and a necklace
Earrings in a night-city portrait
Photocall at a reception
Photocall at a launch event
Shot at the event photo booth
HOW WE CHOOSE
Both jewelry and watches read small on screen once worn. Whether a close-up shot conveys the finish and material determines how convincing the post is. We review a candidate's usual shooting style before casting.
High-value pieces commonly come with management, insurance, and shoot-attendance requirements. We run to the brand's own requirements, from presenting terms to the talent through return.
International high-jewelry and watch brands often require headquarters approval. We build candidate decks and articulate rationale for each choice as part of the process.
SCOPE
Wear-post casting by collection or item, choosing people who shoot in a way that captures texture up close.
Invitation to product launches, limited exhibitions, and brand events — categories where seeing the piece in person translates directly into post intensity.
Coordinating loan terms, shoot attendance, and return logistics for high-value pieces, run to the brand's own requirements.
BY THE NUMBERS
880+
CAMPAIGNS
SINCE 2021
240+
BRANDS
PARTNERS SERVED
3,200+
CASTS
TALENTS MATCHED
91%
Gifting post rate
n=342 · 44 projects · last 4 years
Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.
BRANDS
Jewelry / Watches— a selection of the brands we've worked with in this category.
FAQ
We follow the brand's own requirements. Loan terms, insurance needs, whether shoot attendance is required, and the return deadline and method are made clear to the talent at the outset. For stricter cases, we sometimes design the shoot to happen entirely in-studio, without the piece leaving our control.
Yes. For high jewelry, a single post becomes the brand image, so casting criteria tighten and the approval process carries more weight. For everyday ranges, whether the piece appears naturally in someone's everyday life matters more, and ongoing wear posts tend to work better. We've handled both.
Because a watch reads small on screen once worn, we prioritize whether close-up shots convey the finish and dial texture, checking whether a candidate is used to shooting close. Watches also draw a collector-minded audience, so pairing a spec-savvy voice with a styling-focused one is often effective.
Yes. Seeing a piece in person is a category where the experience translates directly into post intensity. We handle selection, invitation and RSVP management, day-of check-in and hosting, and follow-up through to posting, all as one package. Our proprietary QR check-in system for invitation-only events means we can welcome guests with no wait.
At this price range a post rarely converts straight to a purchase, so we set intermediate actions as the goal: branded search, event attendance, in-store consultations. The steady accumulation of exposure that sits naturally next to the brand image is itself an asset. Measuring by reach alone tends to distort casting in this category, so we define success together at the design stage.
INSIGHT
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
GENRE
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
