An eye for brand fit, backed by objective data
Influencer casting means selecting influencers who fit a brand, then handling everything from negotiation to post direction and measurement. STATS works primarily across Instagram, YouTube, and TikTok, pairing an eye for brand fit with objective data to cast for 240+ brands, including international luxury names.
SELECTED WORKS
Denim jacket styling shot
Fragrance portrait against the sky
Inside the boutique
Close-ups of earrings and a necklace
Dinner-table scene around a hot plate
Can product shot in a spectator scene
Eyewear campaign visual
Photocall at a reception
Logo tee and denim, a two-piece look
Photocall at a flagship opening
Shoot at a showroom event
Red sneakers as the accent color
WHY STATS
We deepen our understanding of a brand's world and select influencers whose context genuinely fits it — flat, without favoritism. Candidates are then verified against engagement rate, posting patterns, and follower data, pairing intuition with rigor.
We don't stop at casting. Event production, video and photo creative, and SNS amplification design run through the same team, so the experience is delivered with one consistent tone — no juggling separate vendors.
Measurement and reporting are standard on every campaign. Over 1,100 tracked posts back up expected outcomes by cast size and format with real numbers.
BY THE NUMBERS
880+
CAMPAIGNS
SINCE 2021
240+
BRANDS
PARTNERS SERVED
3,200+
CASTS
TALENTS MATCHED
OUR DATA
These figures come from our own campaign records. Even with gifting — where posting isn't required — the right fit brings posts back. We can show expected outcomes by cast size and format from track record, not intuition.
91%
Gifting post rate
n=342 · 44 projects · last 4 years
93%
Paid tie-up post rate
n=832 (for comparison)
Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.
BRANDS
HOW WE WORK
1
Discovery
We listen closely to the brand or agency's SNS challenges and the world they want to protect — not just the numbers, but the values and tone that matter.
2
Planning
With the brand's world as the top priority, we hand-build the right mix — casting, events, creative, product development — starting from context fit.
3
Data Analysis
We verify candidate influencers and proposed plans against engagement, posting patterns, and follower data — pairing an eye for brand fit with objective rigor.
4
Proposal
We build proposals ready for headquarters approval — from casting through experience design — with the reasoning behind every recommendation.
5
Execution
We run the full arc: negotiation and terms, content-production direction, event operations, and posting.
6
Measurement
We measure results and deliver a report. Because what worked is recorded in numbers, the next proposal is sharper — and our work loops back into the next move.
GENRE
FAQ
Primarily Instagram, YouTube, and TikTok — on a single platform or across a combined campaign. We factor in each platform's follower demographics and posting habits to recommend the right mix and the right people.
Fit with the brand's world comes first — we shortlist candidates on a flat, unbiased basis, then verify with objective data: engagement rate, posting patterns, follower age and gender split. We don't push agency favorites.
Yes, both. Depending on the goal — awareness, UGC, or branded search — we recommend the format and scale that fits. Because we track our own posting-rate and engagement data, we can set expectations in numbers from the start.
Yes. We've run many projects for international luxury brands with strict HQ approval, and we handle the full process — candidate decks built for approval, clear rationale for each choice, and regulation alignment.
A results report is standard after every campaign. We track reach, engagement, and other outcomes, and record what worked in numbers. Because each new proposal builds on the last campaign's data, accuracy improves the longer we work together.
INSIGHT
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
OTHER SERVICES
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
