
Deep experience with international luxury projects
We've handled many projects requiring strict headquarters approval, and design candidate-deck detail and rationale writing from the start with that process in mind.
Influencer casting and event invitation for luxury brands, focused on shoes, bags, and leather goods. For high-end brands, a single post becomes the brand image. We build casting around whether a person's post has the right texture next to the brand — not follower count — and prepare proposals ready for strict headquarters approval.
SELECTED WORKS
HOW WE CHOOSE

We've handled many projects requiring strict headquarters approval, and design candidate-deck detail and rationale writing from the start with that process in mind.

For high-end brands, the texture of a post translates directly into brand image. We check a candidate's usual color palette, tone of voice, and comment-section atmosphere before recommending them.

We don't push agency favorites. We choose the person who fits the brand's world, regardless of affiliation — a founding principle we haven't changed since day one.
SCOPE
Casting by collection or item. We design for the weight of the campaign, from seeding through fully produced tie-up shoots.

Invitation to receptions, launches, pop-ups, and concept-store openings — guest-list design, RSVP management, day-of hosting, and post verification, all in-house.
We build proposal decks assuming headquarters has never met the candidates, with everything needed to decide. Rationale and regulatory alignment are handled as part of the process.
BY THE NUMBERS
880+
CAMPAIGNS
SINCE 2021
240+
BRANDS
PARTNERS SERVED
3,200+
CASTS
TALENTS MATCHED
91%
Gifting post rate
n=342 · 44 projects · last 4 years
Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.
BRANDS
Luxury / Shoes & Leather— a selection of the brands we've worked with in this category.
FAQ
Not much. For high-end brands, a single post becomes the brand image, so we prioritize whether a candidate's post texture sits comfortably next to the brand's tone. Follower count and engagement rate are used afterward, as objective verification once a shortlist has already formed.
Yes. Assuming headquarters has never met the candidates, we build proposal decks with everything needed to decide — rationale for each choice, regulatory alignment, and backup options ready if something is sent back.
Yes. We handle guest selection, invitation and RSVP management, day-of check-in, on-site hosting, and follow-up through to posting, all as one package. Our proprietary QR check-in system for invitation-only events means guests move straight into the experience with no wait. We also work on projects where a production company is already in place and we handle only the invitation.
Seeding for broad awareness; event invitation when you want people to understand the world deeply. Holding the piece, hearing from the artisan behind it — these experiences show up in the intensity of the post. Our own records also show smaller, carefully hosted events tend to produce a higher guest posting rate. We can recommend a combination depending on the goal.
The texture of a single post feeds directly into brand image, so the design is not about maximizing reach — it is about narrowing down to people who look natural next to the brand's world. The head-office approval process is another distinctive step, demanding detailed candidate materials and clearly articulated casting rationale. Campaigns typically center on invitations to receptions and limited showcases, converting the heat of that experience into posts.
INSIGHT
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
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Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.