STATS

Casting & Event Invitation for Luxury Brands|LUXURY BRANDS

  • 240+ BRANDS
  • 880+ CAMPAIGNS
  • Gifting post rate 91%

Influencer casting and event invitation for luxury brands, focused on shoes, bags, and leather goods. For high-end brands, a single post becomes the brand image. We build casting around whether a person's post has the right texture next to the brand — not follower count — and prepare proposals ready for strict headquarters approval.

SELECTED WORKS

Selected work in Luxury

  • Photocall at a flagship opening (Instagram)
    Instagram

    Photocall at a flagship opening

  • Inside the boutique

    Inside the boutique

  • Key visual for a concept store

    Key visual for a concept store

  • Photocall at a reception (Instagram)
    Instagram

    Photocall at a reception

  • Bag styling in the store (Instagram)
    Instagram

    Bag styling in the store

  • Photocall at a launch event (Instagram)
    Instagram

    Photocall at a launch event

  • Report from an opening reception (Instagram)
    Instagram

    Report from an opening reception

  • Shot at the event photo booth (Instagram)
    Instagram

    Shot at the event photo booth

HOW WE CHOOSE

How we choose and plan

Deep experience with international luxury projects

We've handled many projects requiring strict headquarters approval, and design candidate-deck detail and rationale writing from the start with that process in mind.

We choose on the assumption a post becomes the brand

For high-end brands, the texture of a post translates directly into brand image. We check a candidate's usual color palette, tone of voice, and comment-section atmosphere before recommending them.

Unbiased, flat selection

We don't push agency favorites. We choose the person who fits the brand's world, regardless of affiliation — a founding principle we haven't changed since day one.

SCOPE

What We Cover

Casting

Casting by collection or item. We design for the weight of the campaign, from seeding through fully produced tie-up shoots.

BY THE NUMBERS

By the numbers

  • 880+

    CAMPAIGNS

    SINCE 2021

  • 240+

    BRANDS

    PARTNERS SERVED

  • 3,200+

    CASTS

    TALENTS MATCHED

  • 91%

    Gifting post rate

    n=342 · 44 projects · last 4 years

Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.

BRANDS

Brands we've worked with (selection)

Luxury / Shoes & Leather— a selection of the brands we've worked with in this category.

  • JIMMY CHOO
  • MANOLO BLAHNIK
  • BALMAIN
  • Ferragamo
  • Christian Louboutin
  • TUMI
  • and more

FAQ

FAQ

How much weight does follower count carry in casting for luxury brands?

Not much. For high-end brands, a single post becomes the brand image, so we prioritize whether a candidate's post texture sits comfortably next to the brand's tone. Follower count and engagement rate are used afterward, as objective verification once a shortlist has already formed.

Can you handle headquarters approval for international brands?

Yes. Assuming headquarters has never met the candidates, we build proposal decks with everything needed to decide — rationale for each choice, regulatory alignment, and backup options ready if something is sent back.

Can you handle just the invitation for a concept-store opening or reception?

Yes. We handle guest selection, invitation and RSVP management, day-of check-in, on-site hosting, and follow-up through to posting, all as one package. Our proprietary QR check-in system for invitation-only events means guests move straight into the experience with no wait. We also work on projects where a production company is already in place and we handle only the invitation.

How should we choose between seeding and event invitation?

Seeding for broad awareness; event invitation when you want people to understand the world deeply. Holding the piece, hearing from the artisan behind it — these experiences show up in the intensity of the post. Our own records also show smaller, carefully hosted events tend to produce a higher guest posting rate. We can recommend a combination depending on the goal.

What makes influencer marketing for luxury brands different from other industries?

The texture of a single post feeds directly into brand image, so the design is not about maximizing reach — it is about narrowing down to people who look natural next to the brand's world. The head-office approval process is another distinctive step, demanding detailed candidate materials and clearly articulated casting rationale. Campaigns typically center on invitations to receptions and limited showcases, converting the heat of that experience into posts.

Talk to us about Luxury

  • We reply within 1–2 business days
  • The team that will actually run your project
  • Consultations and quotes are free
GET IN TOUCHGet in Touch

CONTACT

Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.

Response time
We reply within 1–2 business days
Who you'll talk to
The team that will actually run your project
Cost
Consultations and quotes are free
Go to contact form →INFO@STATSWORKS.TOKYO / +81-3-5324-2638

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