Casting & Event Invitation for Luxury Brands｜LUXURY BRANDS
Influencer casting and event invitation for luxury brands, focused on shoes, bags, and leather goods. For high-end brands, a single post becomes the brand image. We build casting around whether a person's post has the right texture next to the brand — not follower count — and prepare proposals ready for strict headquarters approval.
Casting by collection or item. We design for the weight of the campaign, from seeding through fully produced tie-up shoots.
Invitation to receptions, launches, pop-ups, and concept-store openings — guest-list design, RSVP management, day-of hosting, and post verification, all in-house.
We build proposal decks assuming headquarters has never met the candidates, with everything needed to decide. Rationale and regulatory alignment are handled as part of the process.
Deep experience with international luxury projects
We've handled many projects requiring strict headquarters approval, and design candidate-deck detail and rationale writing from the start with that process in mind.
We choose on the assumption a post becomes the brand
For high-end brands, the texture of a post translates directly into brand image. We check a candidate's usual color palette, tone of voice, and comment-section atmosphere before recommending them.
Unbiased, flat selection
We don't push agency favorites. We choose the person who fits the brand's world, regardless of affiliation — a founding principle we haven't changed since day one.
Luxury / Shoes & Leather— a selection of the brands we've worked with in this category.
- JIMMY CHOO
- MANOLO BLAHNIK
- BALMAIN
- Ferragamo
- Christian Louboutin
- TUMI
How much weight does follower count carry in casting for luxury brands?
Not much. For high-end brands, a single post becomes the brand image, so we prioritize whether a candidate's post texture sits comfortably next to the brand's tone. Follower count and engagement rate are used afterward, as objective verification once a shortlist has already formed.
Can you handle headquarters approval for international brands?
Yes. Assuming headquarters has never met the candidates, we build proposal decks with everything needed to decide — rationale for each choice, regulatory alignment, and backup options ready if something is sent back.
Can you handle just the invitation for a concept-store opening or reception?
Yes. We handle guest selection, invitation and RSVP management, day-of check-in, on-site hosting, and follow-up through to posting, all as one package. Our proprietary QR check-in system for invitation-only events means guests move straight into the experience with no wait. We also work on projects where a production company is already in place and we handle only the invitation.
How should we choose between seeding and event invitation?
Seeding for broad awareness; event invitation when you want people to understand the world deeply. Holding the piece, hearing from the artisan behind it — these experiences show up in the intensity of the post. Our own records also show smaller, carefully hosted events tend to produce a higher guest posting rate. We can recommend a combination depending on the goal.
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
CONTACT
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
- We reply within 1–2 business days
- The team that will actually run your project
- Consultations and quotes are free