スポーツ・アウトドアブランドのキャスティング｜SPORTS & OUTDOOR
Casting for sports and outdoor brands means finding people who actually live the sport or activity — running, trail, alpine, camping — and putting them into SNS tie-up posts or brand content. STATS has worked with brands including Goldwin, Champion, CONVERSE, adidas Originals, KEEN, and SAVAS, covering YouTube tie-up videos, casting for web movies and photo shoots, Instagram and TikTok product tie-ups, and field-event invitations, whatever the format. We cast actors, models, and athletes as well as influencers.
Casting agency, video production house, event producer — this category tends to split across vendors by format. STATS runs every format through one team, from selection to execution and measurement. We take briefs directly from brands as well as through sporting-goods retailers and select shops.
SNS Tie-Up Posts
Product tie-ups on Instagram and TikTok — footwear, apparel, sports nutrition, across categories. We design for a single platform or a combined Instagram-and-TikTok campaign.
YouTube Tie-Ups
Tie-up videos cast on the fit between a channel's audience and the product category. Some brands have stayed with us for years, casting continuously each season and rotating by gender or category.
Movie & Shoot Casting
Casting for brand web movies, brand films, articles, and still shoots. Where presence and delivery matter more than SNS reach, we recommend across actors, models, and athletes as well as influencers.
Field Event Invitation
Invitations to running events, climbs, camps, and product-experience days — from invitation design through day-of hosting and post execution. Our dedicated event-invitation page covers this process in detail.
People who actually run it, actually climb it
Sports and outdoor audiences have a sharp eye for the relationship between gear and the person using it. We read back through race records, the terrain someone frequents, and how worn-in their gear is, and choose people for whom the sport or activity is genuinely part of life. Nothing borrowed — that's what carries the most weight here.
People trusted inside the community
Information in this space travels through the community itself — run clubs, climbing partners, shop regulars. We trace who's asking whom, and find the people sitting at that junction of trust. We prioritize the quality of who it reaches over raw reach numbers.
The right person for the format
Tie-up posts, YouTube, and brand films each demand something different — credibility as a practitioner, watch-through rate, or presence. We work backward from the goal and choose across influencers, actors, models, and athletes. Every choice is verified against engagement rate, posting patterns, and follower age/gender data — never an agency favorite.
In sports and outdoor, we've worked with brands including Goldwin／Champion／CONVERSE／adidas Originals／KEEN／SAVAS. Our track record spans apparel, footwear, and sports nutrition across product categories.
Season-over-season tie-ups for an apparel brand
We've run YouTube tie-up videos continuously across seasons, rotating casting by gender and category, for several years running. Because each round builds on the last round's measurement, accuracy improves the longer we work together.
Web movie casting for an outdoor footwear brand
We've handled casting for a brand's ongoing web movies and article content — choosing on presence and voice, not just SNS reach — including negotiation, usage-rights terms, and day-of hosting.
Multi-platform tie-ups for sneakers and footwear
Combined Instagram and TikTok product tie-ups, including projects sourced through sporting-goods retailers and select shops, designed around each season's product cycle.
Kyoto experience event and a climb for global outdoor brands
We handled selection and invitation, day-of hosting, shot direction, and post-campaign SNS execution and management as one package — including a field-based invitation for a climbing-pack brand's mountain event.
Can I request YouTube tie-up videos only?
Yes. In sports and outdoor, YouTube tie-ups are one of the main formats — for one apparel brand, we've cast continuously each season, rotating by gender and category, for several years. We've also handled YouTube work for a global mountaineering-apparel brand. We look at the fit between a channel's audience and the product category and design for either a one-off or an ongoing run.
Can you handle casting for brand movies or photo shoots?
Yes. This is casting for appearance in the brand's own web movies, brand films, articles, or still shoots — not SNS posts. For one outdoor footwear brand, we've handled this ongoing. We cover negotiation, usage-rights terms, and day-of hosting.
Do you cast actors, models, and athletes as well as influencers?
Yes. Brand films and seasonal visuals sometimes call for acting ability or presence over SNS reach. We recommend across influencers, actors, models, and athletes depending on the goal, and handle all agency coordination and negotiation.
How do you find running or climbing influencers?
We don't sort by follower count and work down the list. We read back through race records, the terrain and routes someone frequents, how their gear has evolved, and how they engage with followers, to find people for whom the sport is genuinely part of daily life. We then verify with objective data — engagement rate and follower age/gender split.
Do bigger-follower people perform better?
Not necessarily, in this category. Sports and outdoor audiences have a sharp eye for whether a product actually gets used, and it shows. A word from someone trusted inside a sport or activity's community can travel further than a post from a much larger account. We design the balance of scale and density around the goal.
How far do you go with post-campaign measurement?
A results report is standard after every campaign — reach, engagement, and what worked, recorded in numbers. We also take standalone requests for a post-campaign recap report. Because each new proposal builds on the last campaign's results, casting and design get sharper the longer we work together.
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
CONTACT
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
- We reply within 1–2 business days
- The team that will actually run your project
- Consultations and quotes are free