Influencer casting for glasses and sunglasses. Because eyewear sits on the face, it's either an obvious fit or an obvious miss. Casting precision translates directly into post quality — one of the categories where casting skill shows most clearly. We cover collaboration-model announcements, new-store openings, and seasonal collection proposals.
SELECTED WORKS
Eyewear campaign visual
HOW WE CHOOSE
Because eyewear sits on the face, a post from someone it doesn't suit is obvious immediately. We design with the assumption that which frame goes with which candidate matters just as much as who's cast.
We don't just line up candidates. We propose which frame suits each person, because the same person's post reads very differently depending on the model.
Trying on several models in-store is, on its own, content people read. We design around that selection process, not just the finished wear shot.
SCOPE
Wear posts built around the fit between face shape and frame — we recommend which model to pair with each candidate.
Announcement campaigns for collaboration models and limited collections, choosing talent whose context bridges both brands to reach both audiences.
New-store announcements and in-store try-on experiences, where the process of trying different frames becomes content in itself.
BY THE NUMBERS
880+
CAMPAIGNS
SINCE 2021
240+
BRANDS
PARTNERS SERVED
3,200+
CASTS
TALENTS MATCHED
91%
Gifting post rate
n=342 · 44 projects · last 4 years
Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.
BRANDS
Eyewear / Glasses / Sunglasses— a selection of the brands we've worked with in this category.
FAQ
Yes. The same person's post reads very differently depending on the model, so we don't stop at lining up candidates — we present who should wear which frame. If the brand already has a model it wants to push, we build the shortlist starting from who suits that model.
For campaigns requiring a prescription, we build the eye exam and lens-production timeline into the schedule. We can also turn the in-store exam-to-pickup experience into content in its own right. Alternatively, we can shoot with non-prescription demo lenses — happy to discuss what fits your goal.
Choosing talent whose context bridges both brands. Casting someone who only reaches one brand's fans undercuts the point of the collaboration. We anchor on someone who connects naturally to both worlds, with supporting talent placed to reach each audience.
Yes. For store campaigns, we prioritize talent read within that trade area. We design pre-opening announcements, day-of visit reports, and follow-up try-on content as distinct posts placed across the window.
Whether a frame suits someone comes through in a single image — and that immediacy is a strength. Having creators with different face shapes wear the same model lets viewers find someone close to themselves, and the process of trying frames on is content in itself. The flip side is that a miscast is just as visible in one image, so designing down to which frame goes on which person is the premise.
INSIGHT
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
GENRE
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
