Ad Operation / Delivery / Usage Rights
An influencer's post reaches only their own followers once it's live. Re-running the content that performed as an ad extends its reach far beyond that. STATS designs usage rights and terms from the shoot stage onward, and runs delivery and measurement as one team.
WHY STATS
Usage-rights disputes usually start when someone says, after the post is live, 'we'd like to use this in ads too.' Locking scope and term into the contract before the shoot keeps terms clear for the talent, with no walking things back later.
Repurposing content for ads means locking in aspect ratios and text-safe margins at the shoot. We design production and delivery together, not separately, to avoid reshoots.
Delivery numbers become the basis for who to cast next. Because we run delivery ourselves rather than outsourcing it, results flow straight back into casting decisions.
SCOPE
1
Rights Design
We agree on usage scope and term at the request stage, built into the contract. Negotiating after the post is live drives the terms up — deciding this upfront is the rule.
2
Ad Delivery
We run paid delivery using the posted content as creative, testing targeting and creative combinations to find what performs.
3
Measurement
We report on delivery results — which content worked for which audience — and feed it into the next round of casting and creative.
BY THE NUMBERS
880+
CAMPAIGNS
SINCE 2021
240+
BRANDS
PARTNERS SERVED
3,200+
CASTS
TALENTS MATCHED
91%
Gifting post rate
n=342 · 44 projects · last 4 years
Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.
FAQ
Four things: which platforms, how long, whether edits are allowed, and where it can run. We nail these down at the request stage and build them into the contract. Negotiating after the post is live tends to push terms up, and can be declined outright — deciding this upfront is the rule.
Yes — and it works better that way. Planning for ad reuse changes what framing and text margins need to be locked in at the shoot. We handle casting, shooting, posting, rights, delivery, and measurement as one team.
Yes, with the talent's consent. Because it's negotiated after the fact, terms vary case by case — though it does let you pick posts that already performed well, and having existing numbers makes it easier to predict how delivery will go.
Yes — we also run delivery using content from campaigns produced elsewhere. We'll start by confirming the usage-rights scope, since running unlicensed content risks damaging the relationship with the talent.
INSIGHT
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
OTHER SERVICES
GENRE
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
