SNS Ad Operation & Content Usage Rights｜AD OPERATION
An influencer's post reaches only their own followers once it's live. Re-running the content that performed as an ad extends its reach far beyond that. STATS designs usage rights and terms from the shoot stage onward, and runs delivery and measurement as one team.
We agree on usage scope and term at the request stage, built into the contract. Negotiating after the post is live drives the terms up — deciding this upfront is the rule.
We run paid delivery using the posted content as creative, testing targeting and creative combinations to find what performs.
We report on delivery results — which content worked for which audience — and feed it into the next round of casting and creative.
Agree on rights before you shoot
Usage-rights disputes usually start when someone says, after the post is live, 'we'd like to use this in ads too.' Locking scope and term into the contract before the shoot keeps terms clear for the talent, with no walking things back later.
Build for delivery from the start
Repurposing content for ads means locking in aspect ratios and text-safe margins at the shoot. We design production and delivery together, not separately, to avoid reshoots.
Results feed back into casting
Delivery numbers become the basis for who to cast next. Because we run delivery ourselves rather than outsourcing it, results flow straight back into casting decisions.
What do we need to decide before using a post in ads?
Four things: which platforms, how long, whether edits are allowed, and where it can run. We nail these down at the request stage and build them into the contract. Negotiating after the post is live tends to push terms up, and can be declined outright — deciding this upfront is the rule.
Can you handle shooting through ad delivery as one package?
Yes — and it works better that way. Planning for ad reuse changes what framing and text margins need to be locked in at the shoot. We handle casting, shooting, posting, rights, delivery, and measurement as one team.
Can we use posts from a campaign we already ran, in ads later?
Yes, with the talent's consent. Because it's negotiated after the fact, terms vary case by case — though it does let you pick posts that already performed well, and having existing numbers makes it easier to predict how delivery will go.
Can we ask for ad operation only?
Yes — we also run delivery using content from campaigns produced elsewhere. We'll start by confirming the usage-rights scope, since running unlicensed content risks damaging the relationship with the talent.
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
CONTACT
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