Actor, Model & Talent Casting｜TALENT CASTING

Actors / Models / Talent / Athletes

240+ BRANDS
880+ CAMPAIGNS
Gifting post rate 91%

Brand films and key visuals sometimes need visual presence more than SNS reach. STATS casts actors, models, and athletes, handling agency coordination, terms negotiation, and usage-rights scope. We can also design a mix with SNS talent.

SELECTED WORKS

Selected work

Fashion & Apparel
Featured in a seasonal key visual
Eyewear
Eyewear campaign visual
Luxury
Key visual for a concept store

WHY STATS

Why STATS

We work across talent and influencers

Casting agencies tend to lean toward either 'talent' or 'influencers.' Blending the two is sometimes the more effective move for a campaign — and because we handle both, we can build the mix around the goal.

Usage scope locked in early

For actors and models, platform and term terms tend to become an issue later on. We lock in scope before the shoot.

Unbiased selection

We're not tied by capital to any specific agency, so we don't push a particular pick — the person who fits the brand is chosen on a flat basis.

SCOPE

What We Cover

1
SELECT
Selection
Selecting actors, models, and athletes who fit the brand's tone — with recommendations for pairing them with SNS talent where useful.
2
NEGOTIATE
Agency Negotiation
Agency coordination and negotiation on appearance terms and usage scope. For projects needing headquarters approval, we build decks ready for that process.
3
RIGHTS
Usage Rights
Defining platform, term, and edit permissions upfront — locked in ahead of the shoot to avoid disputes later.

BY THE NUMBERS

By the numbers

880+
CAMPAIGNS
SINCE 2021
240+
BRANDS
PARTNERS SERVED
3,200+
CASTS
TALENTS MATCHED
91%
Gifting post rate
n=342 · 44 projects · last 4 years

Source: STATS internal research (44 projects, 342 people, last 4 years). Full detail is published in our INSIGHT reports.

FAQ

How should we choose between influencers and actors or models?

Influencers when you want reach and relatability; actors or models when you need visual presence or brand prestige. In practice, a common effective combination is actors for the key visual and influencers for SNS reach. We'll recommend based on the goal.

Can you handle agency coordination too?

Yes — appearance terms, scheduling, and usage-rights negotiation are all part of what we do. For international brands requiring headquarters approval, we build candidate decks and articulate the rationale as part of that process.

Can you cast athletes?

Yes. In sports and outdoor, credibility as an active practitioner carries real weight, so athlete casting is often the right call. We can also coordinate with sporting associations where needed.

When should usage-rights terms be settled?

Before the shoot. For actors and models, platform and term terms tend to become an issue after the fact, and negotiating post-shoot drives costs up. The rule is to lock in which platforms and for how long before moving forward.

INSIGHT

Primary-Source Reports

Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.

OTHER SERVICES

Other Services

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Talk to us about Actor & Model Casting

We reply within 1–2 business days
The team that will actually run your project
Consultations and quotes are free

Request our deck (free) →Talk to us

GET IN TOUCHGet in Touch

CONTACT

Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.

Response time: We reply within 1–2 business days
Who you'll talk to: The team that will actually run your project
Cost: Consultations and quotes are free

Go to contact form →INFO@STATSWORKS.TOKYO ／ +81-3-5324-2638

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