Brand SNS Account Management｜ACCOUNT OPERATION
Ongoing management of a brand's own SNS account. Unlike a single campaign, daily posts become the brand's personality. We handle content design, production, posting, and tracking response on an ongoing basis. Run alongside influencer campaigns, it gives the interest a campaign generates somewhere to land.
Defining the account's voice and post formats — including what not to post.
Producing and posting content, handling any needed shoots within the same team.
Tracking response and refining the format, breaking down what drove a well-performing post and feeding it into the next round.
Designed as the landing point for campaigns
The own account is usually the first place people go after a campaign sparks their interest. Running the campaign and the account separately loses momentum right there. Holding both on the same team keeps the thread connected.
We decide what not to post
Accounts lose brand coherence when the pressure to post more erodes the standard. We define what to leave out just as deliberately as what to post.
Production included
Management alone stalls when there isn't enough material. Because we handle shooting and production in-house, we can produce what's needed on the spot.
Can we request account management only?
Yes — though let's first clarify how content will be supplied. If we manage the account while the brand supplies all assets, posting stalls whenever that supply runs dry. We'll either take on production too, or build a supply plan together.
What changes if we run account management alongside an influencer campaign?
It gives the interest a campaign sparks somewhere to land. People curious after seeing a tie-up post usually check the brand's own account first — if that's quiet, the interest cools. Timing the account's own posts around a campaign is one advantage of holding both on the same team.
How often should we post?
It depends on the brand and goal. Treating frequency itself as the target erodes standards and dilutes the account's feel. Holding a sustainable rhythm tends to compound better over time. The right cadence also shifts between launch and steady-state, so we'll adjust as needed.
Can you manage multiple platforms?
Yes. Since content lands differently on each platform, we don't just repost the same thing everywhere. We've run campaigns across Instagram, YouTube, and TikTok and design for each platform's own format.
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
CONTACT
Start by requesting materials covering our track record and process. If you already have something specific in mind, reach us directly through the contact form. We'll review your situation and propose the plan that fits.
- We reply within 1–2 business days
- The team that will actually run your project
- Consultations and quotes are free