Influencer Casting for Fashion & Apparel Brands｜FASHION APPAREL
Fashion and apparel is the category where STATS has run the most campaigns. We cover seasonal look proposals, new-arrival wear posts, in-store and pop-up traffic, and brand-film appearances, whatever the format. Because tone varies widely across select shops, denim, traditional tailoring, and streetwear, casting starts from one question: does the brand look right on this person?
Wear-post design timed to SS/AW launches. We support both a single person wearing the line consistently through a season, and rotating people by collection.
Store-visit posts, live streams, and in-store content shoots for new openings and pop-ups. For driving traffic to regional stores, we build around people who actually live in that area.
Casting for brand films, lookbooks, and web content — SNS talent as well as actors and models.
We choose on 'does the brand look right on them'
The same garment can read as a completely different brand depending on who wears it. Before follower count, we check whether a person's usual color palette, silhouette preferences, and the life visible in the background of their posts sit comfortably next to the brand's tone.
From select shops to traditional tailoring
We've worked across select shops, denim, British tailoring, and streetwear — categories that demand very different tones — and rebuild our selection criteria for each brand.
Hand-built, one person at a time
We don't pull candidates from a database by filter. Every candidate's post history is reviewed individually, with the reasoning for the choice written out before we propose them.
Fashion / Apparel— a selection of the brands we've worked with in this category.
- agnes b
- BEAMS
- Brooks Brothers
- C.P. Company
- Calvin Klein
- EDWIN
- GU
- MACKINTOSH
- Manhattan Portage
- PLAN C
- TOMMY HILFIGER
Is it better to rotate talent by season, or keep the same person year-round?
It depends on the goal. Rotating by season reaches a broader audience if you're after new awareness. Keeping the same person builds the association 'that's the brand they wear' if you're establishing the brand's world. In practice, we often recommend a core group who stay on year-round, with new faces added each season.
Can you run campaigns aimed at driving traffic to regional stores?
Yes. The default is building around people who actually live in that area. A post from someone read within the local community tends to convert to an actual visit more reliably than a post from a nationally influential account. We design the casting radius around the store's trade area.
Can we discuss casting actors or models instead of influencers?
Yes. Brand films and lookbooks sometimes call for visual presence over SNS reach. We handle agency coordination, terms negotiation, and usage-rights scope, and can also propose a mix of SNS talent with actors and models.
We'd like to repurpose shoot content into ads — is that possible?
Yes. Reusing posted content in ad delivery is built into the contract in advance, with usage scope and term agreed upfront. We can also plan for ad reuse from the shoot stage. Post-delivery reporting is included through to the end.
Primary-source reports drawn from our own campaign records, plus field notes on how the work actually gets done. Where the industry deals in impressions, we answer in numbers.
CONTACT
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