What Do Offers That Get Declined Have in Common?
This article was automatically translated from the Japanese original. Read the original in Japanese
Offers that tend to get declined share certain common traits. Offers where the product is disconnected from the influencer's usual content, and offers with strict revision terms, are both more likely to be turned down. Both of these issues can be avoided through a fit check conducted before the offer is made.
Why Does a Mismatch Between the Product and the Content Lead to Declined Offers?
When a requested product is far removed from an influencer's usual content, it often feels inconsistent with their relationship with their followers, leaving uncertainty about how the audience will respond after posting. The influencer themselves may sense this mismatch and decide to decline the offer at that stage.
Why Does Strict Revision Terms Lead to Declined Offers?
When detailed revision requirements are presented upfront, influencers often feel their creative discretion is limited, which can lower their motivation to take on the offer. The broader the scope of revisions, the greater the concern that the resulting post won't feel authentic to them, making the offer harder to accept.
What Should Be Checked in a Fit Check Before Making an Offer?
Check the affinity between the influencer's usual posting content and the product, as well as the overlap between their follower base and the brand's target prospects. At the same time, clarify internally—before making the offer—how far the revision requirements are expected to go. If this stage reveals that the request is unreasonable, it's also possible to reconsider the offer itself.
How Should a Decline Be Handled Even After a Fit Check?
Even when an offer is made after confirming fit, it may still be declined. In such cases, it's best not to press too deeply into the reasons, and instead prioritize maintaining a relationship that can lead to future opportunities.
Scope of This Article
This article covers the factors that make offers more likely to be declined and how to check for them in advance. For guidance on what to do after an offer has been declined, see What Should You Do Next When an Offer Is Declined?. For details on the scope of revision requests, see How Far Can You Go With Revision Requests to Influencers?.
Conclusion
Offers that tend to get declined share two common traits: low affinity with the product and strict revision terms. A fit check conducted before making the offer is the practical approach that helps prevent both.