INSIGHT — Primary-Source Data Reports and Field Notes on Influencer Marketing
Data (3)
Even Within the Same Follower Range, How Much Does Engagement Rate Vary? — Insights from 487 Performance Records
Even when follower ranges are matched, individual variation in ER is larger than the variation between ranges. Using 487 performance records with a unified follower-based denominator, we examine where follower ranges are actually useful as a yardstick.
Event Attendee Posting Rate: 94.6%—Around 10 People, the Assumptions Behind Your Estimate Change
Influencers who attend events post almost without exception. But that's only true when you invite a small group. We break down 37 projects and 390 people by cast-size band to examine what actually changes with scale.
Gifting Without a Posting Obligation: What Percentage Actually Results in a Post?
Even with gifting that carries no posting obligation, 91% of influencers still post. This is a first-party data report compiling four years of campaign records across 44 projects and 342 influencers. We reveal the gap versus paid posts, posting rates by follower tier, and the structure behind the one project that dragged down the average.