How Time Spent at an Event Shapes the Persuasiveness of Posts
This article was automatically translated from the Japanese original. Read the original in Japanese
When attendees spend too little time at an event, posts tend to stay at the level of surface-level photos. Securing enough time for guests to genuinely experience the event tends to make posts more persuasive. With a short visit that only allows for taking photos and leaving, the information that can go into a post is limited to "appearance." But when there's enough time to engage with the substance of the experience, the post gains the attendee's own impressions and details of the experience, which increases its persuasiveness for readers.
Why Short Stays Tend to Produce Surface-Level Posts
A short stay doesn't leave room to gain anything beyond visual information. As discussed in What Is an Experience-Based Event, and How Does It Differ from a Press Preview?, the value of an experience-based event lies not in simply viewing something but in the act of experiencing it. If the stay is too short, attendees end up leaving without fully receiving that value.
How Much Time Should Be Secured
We can't offer a specific numerical target, but a useful benchmark is whether the attendee can describe the substance of the experience in their own words. We consider it sufficient if there's enough time not just to take photos, but to put into words what they experienced and how they felt about it.
How to Compensate When Sufficient Time Can't Be Secured
There are cases where venue constraints or the number of invitees make it difficult to secure enough time. As discussed in What Is a Photo Spot, and Why Is It Necessary in Event Design?, it's possible to compensate through spot design that conveys the context of the experience even during a short stay, or through providing information in advance. Length of stay isn't the only lever available.
Who Should Be Responsible for Designing Length of Stay
Length of stay is a design element that spans both venue operations and the invitation list. As discussed in The Synergy Between Event Invitations and SNS Posts — Conditions for Turning Experience into Content, we recommend designing the time allotted per attendee at the same stage you determine the number of invitees.
Length of stay isn't just a matter of duration—it's a design factor that shapes the quality of posts. Even within the constraints of a venue or guest count, we make it a point to consider in advance how much time can realistically be secured.